Methodology and response rate
- Using a mail-out/mail-back methodology typically gets a higher response rate than phone for the same dollars spent.
- Selecting households at random within the community to ensure those selected to receive the survey are representative of the larger community.
- Over-sampling multi-family housing units to improve response from hard-to-reach citizens.
- Contacting potential respondents three times to encourage response.
- Providing a pre-addressed, postage-paid return envelope.
- Weighting the results to reflect the demographics of the population.
In 2009, 2011, 2013, and 2015 the City of Pearland worked with outside vendors to conduct the Citizen Survey. The statistically- valid survey provides an opportunity to connect with community members and gain a better understanding
Why use a scientific sample and not survey the entire population?
Just like well-grounded opinion polling in business or public policy, if you get a representative sample to respond for a large group, you can make solid, well-founded decisions based on the representative sample. Just like when you're doing your sampling of water quality and such, take a dip and you can assume that's true for the whole pool. The representative sample gets people that would not normally come to a City Council meeting or even vote, but live in Pearland. In addition to the scientific sample, the City made available an online open survey to provide others with a chance to provide feedback as well. The results of that survey are listed below labeled "Supplemental Web Results." Additionally, the City has built in regular opportunities more and more into publications for quick feedback cards, so the representative sample scientific survey is one of
2015 Survey Results
- The NCS Dashboard
- The NCS Community Livability Report
- The NCS Demographic Crosstabs
- The NCS Geographic Crosstabs
- The NCS Trends over Time
- The NCS Technical Appendices
- MAP: Location of Survey Respondents
- The NCS Supplemental Web Results
- 2015 Citizen Survey Infographic
2013 Survey Results
Pearland residents are generally as satisfied as they were two years ago with life in Pearland. More than 90 percent of residents feel the quality of life in their neighborhood and in Pearland overall is good or excellent and residents continue to feel the convenient location is the best thing about Pearland. The random survey of 400 residents was conducted via home telephone last fall. Results of the survey provide valuable feedback in improving the quality of City services. Most services offered by Pearland received high ratings with recreation and water service showing a significant increase in service satisfaction.
2011 Survey Results